By Jon Russell
Hot on the heels of a deal with CNN and Dataminr to bring the benefits of its data to journalists, Twitter is focusing on unlocking the potential of its platform for the music industry. The company today announced a partnership with 300 Entertainment, a music industry firm founded by ex-Warner Music Group head Lyor Cohen, to delve into its data.
The partnership represents Twitter’s first step into music-related analytics, and it shows its continued efforts to be seen as a platform to provide consumer insight.
Excited to announce our exclusive new partnership with @TwitterMusic – working together on an unconventional approach to artist discovery!
— 300 Entertainment (@300) February 2, 2014
The New York Times reports that the union — announced at the Midem event in Cannes on Sunday — will see 300 Entertainment develop software that draws insight from the ‘full range’ of music-related data on Twitter, including non-public data such as the location from which tweets are sent.
Details of the actual products themselves are scant, with the Times merely explaining that 300 will “organize data and develop software that could be used by other artists, record labels or consumer brands.”