BrightFunnel Raises Funding To Build Smarter Marketing Predictions

TechCrunch

Marketing startup BrightFunnel is announcing that it has raised a small “advisory round” of slightly less than $1 million from some big-name investors.

Co-founder and CEO Nadim Hossain served most recently as the vice president of marketing at PowerReviews (which was acquired by Bazaarvoice). In that role, and in other jobs as a marketing executive, Hossain said that with his background in economics and econometrics he expected to be “swimming in CMO insights,” but that turned out not to be the case.

Instead, Hossain said he found “production tools” with limited analytics, at least on the level of what a CMO would want to know.

“I remember being at a board meeting in May of 2011, and they asked me questions where I didn’t know the answers,” he said. ” My self identity is as someone who can get at the numbers and get at the truth, and I…

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