Love in the Age of Data: How One Woman Hacked Her Way to Happily Ever After
by Maria Popova
Reverse-engineering the algorithms of romance, one picky data point at a time.
The question of how love works has bedeviled writers and scientists for centuries. But how do the dynamics of romance differ in the age of online dating? In Data, A Love Story: How I Gamed Online Dating to Meet My Match (public library; UK), digital strategist and journalist Amy Webb — one of the smartest people I know — takes us on her unexpected journey to true love, in which she sets out to “game the system, using math, data, and loopholes” to find the man of her dreams. If it sounds predictable and contrived, rest assured it’s anything but.
Amy writes in the introduction:
I realized that we’ve all been going about finding our matches the wrong way. Whether we’re dating in the real world or online, we’re relying too much now on hope and happenstance. And these days, algorithms, too. We don’t allow ourselves to think about what we really want in a partner, an then we don’t sell ourselves in order to get it.