Big Data, Big Analytics, Big Automation, Big Noise?
When I first started my career, storage was not at today’s inexpensive levels and one of the bigchallenges was utilising the space available in efficient an ingenious ways. Over the years the price has plummeted with space becoming freely available and available data growing exponentially. In recent years the ability to use this data has become possible with development of Big Data removing the historic problems of storage and access in reasonable, practical timescales.
But what does this storage potential mean for marketers? Is it just more data? Many I speak to are wondering about the applications and this is also suggested by Dave Chaffey’s review ofOnline marketing trends for 2014 where Big Data was voted as having the third biggest commercial potential for Smart Insights readers.
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